KHOJ · खोज · Digital public infrastructure

Digital public infrastructure for national tourism.

Every tourism stakeholder on one sovereign domain, discoverable on Google by any traveller in the world. Zero commission for operators. Live intelligence for the Ministry.

No appfor travellers
0%OTA commission
Liveand operational today
national-tourism.gov.in / heritage-stays / rajasthan
Haveli heritage stayJaipur, Rajasthan · ★ 4.9VerifiedDirect booking
Traveller · BerlinDo you have a room for 3 nights in November?
Paid to the operator0% OTA commission
What KHOJ delivers

Three results, from one platform.

Every stakeholder who joins gets all three, on the sovereign national domain, with no per-booking cost.

01
Discovery

Found on Google, AI search & Maps

Tourism businesses are discovered when travellers search for experiences, destinations and services, in any language.

02
Conversation

Direct conversation on WhatsApp

Travellers talk to the operator directly. No middleman, no broker, no communication fees.

03
Conversion

Payment direct to the operator

Bookings are paid through the operator's own gateway. Zero commission, no settlement delay.

The traveller journey

From a search in Berlin to a stay in Rajasthan.

Five steps, one sovereign domain, no intermediary.

01Searches Google"Heritage stay India", searched from Berlin, in any language.
02Lands on the national domainNo app, no login, no intermediary.
03Messages the ownerTalks directly with the operator and shapes the itinerary.
04Pays directlyThrough the operator's own gateway, with zero OTA commission.
05Shares a videoA geo-tagged post that keeps promoting the destination.
Who gets a storefront
Heritage hotelsHomestaysAdventure operatorsInternational travel agentsJungle lodgesHimalayan trekking guidesHouseboat operatorsPilgrimage circuit DMCsFolk performersAyurvedic retreatsTribal craft artisansStreet food trail curators
A self-funding content engine Optional

Promotion that grows every year.

On departure, travellers receive a small reward for sharing a geo-tagged video of their trip. The content is permanent and multilingual, and each year's posts add to the last.

Estimate your programmeChange any input and the figures update.
–verified traveller videos a year
–programme cost in rewards
–equivalent value in paid campaigns
–net value created each year

After five years: – videos in a permanent, multilingual library. Estimates for planning only.

Governance

Who owns what. Clearly.

KHOJ is infrastructure, not a platform. The government owns the domain, the data and the relationships.

The MinistryOwns the national domain, all traveller data, all demand intelligence and every stakeholder relationship, permanently.
VDOlocalBuilds and operates the technology, onboarding and platform operations under a service agreement.

Six patents filed. KHOJ can be adapted for any country's national tourism domain.

National dashboard

See the nation's tourism economy, state by state.

Every stakeholder, search and enquiry on the national domain becomes live intelligence for the Ministry: where demand is rising, where supply is thin and which destinations are ready for promotion.

National tourism dashboard

Drag to tilt · hover a state
LowHigh
Sample view with illustrative data
Stakeholders online0+12% this month
Traveller searches0+22% this month
Enquiries0+16% this month
With video content42%+6 pts
High demand, low supply

Searches for heritage homestays are rising across the North-East, but few operators are listed.

Request a briefing
Emerging category

Wellness and Ayurveda retreats show a sharp rise in searches from overseas travellers.

Request a briefing
Ready for promotion

Rajasthan's heritage stays draw strong interest from travellers abroad.

Request a briefing
For the Ministry

What the national authority receives.

Every search, booking and review becomes live intelligence, owned by the government and held on the sovereign domain.

Live demand intelligence

Real-time demand by district, category and traveller origin.

Itinerary engine

AI-organised itineraries across theme, budget and geography.

Verified reputation

Reviews linked to completed, paid bookings.

Travel agent registry

A new revenue stream from agent subscriptions on the national domain.

Sovereign data ownership

Every traveller record and booking belongs to the government.

5-minute onboarding

Any stakeholder can go live in their own language.

Start the conversation

Ready to explore KHOJ for your country?

It is built, live and ready to deploy on any national tourism domain.

KJ
Krishan JagtianiFounder · government & KHOJkrishan@vdolocal.com

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A conversation with our founders about deploying KHOJ for your country or state.

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Photo credits

Photographs from Wikimedia Commons, used under the licences listed. Some images were cropped, resized or had backgrounds removed; adapted images are shared under the same licence as the original.